Off-Page SEO Strategies: Hidden Factors That Impact Search Visibility


In a world of data-driven marketing strategies and software that can measure the most minor digital activities on a website, businesses long for deeper understanding, and even certainty, when it comes to making both business and marketing decisions. Search engine optimization (SEO), while an important component of online success, remains a bit of a mystery to marketers within this landscape of digital certainty. With Google and other engines keeping their algorithms close to the chest, marketers are left inferring what SEO tactics will drive the best results.
If you too have noticed signs your SEO tactics need revisiting, signals like declining organic traffic, rising bounce rates, and lower time on page, off-page SEO is just as essential to monitor as its on-page SEO sibling.
Inbound links, or off-page SEO, are an essential component for optimizing the way your site appears in search engine results. Consider these three inbound link factors.
Number of Inbound Links
Links have become ranking signals to Google of authority, trust, and expertise. They are Google’s way of measuring confidence in your content. In the words of SEO Expert Neil Patel, “Off-page SEO simply tells Google what others think about your site. For example, if you’ve got a lot of valuable links pointing to your pages, search engines will assume that you’ve got great content – the type that provides value for users.”
Google assumes sites will link to the most relevant, helpful, and complete information on a given topic. Many of these links are gained organically by sites that provide exceptional content, or strategically because of link-building activities.

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